What makes Emily different
Whichever tool you compare her with, these are the things Emily is built around.
Talk to her like a real assistant
Write the way you would to a PA: "Find an hour with Sam next week and chase the contract if he goes quiet." She asks when something isn't clear and will think a problem through with you, so she's a sounding board as well as a doer.
Arranges things without you
She does the back-and-forth with the other people, checks your calendars and just asks you to pick a time. Then she sends the invite and chases anyone who goes quiet.
Every calendar you use
Connect Google, Microsoft and Apple calendars, including more than one account of each. She checks them all before she offers a time and can keep one in sync with another.
Your emails and other people's
Forward or CC her your own mail, or give your Emily address to clients, candidates and suppliers. She deals with what they send and can pass each kind of email to the right person on your team.
Yours to shape
Rules for how she handles certain emails, notes she remembers about you and your contacts, and automations such as weekly updates, reminders and follow-ups.
Your information and the web's
She works from your files, notes and contacts, and uses live web search for anything beyond them, such as finding a local tradesperson or checking a fact.
Acts only with your say-so
She acts on what you ask and the rules you've set, can send you a draft first, and checks with you when she isn't sure. A message that fails sender checks is held, never acted on.
Private by design
She never reads your mailbox. She sees only the emails that reach her and the calendars you connect, and your data is stored in the UK.
Email, text, Claude or ChatGPT
Email her from any provider, text her from a UK mobile, or connect her to Claude or ChatGPT and delegate from there.
Head to head
Emily vs Fyxer AI
Both are UK-built AI assistants for busy inboxes, but they work in opposite ways. Fyxer sits inside your inbox and drafts. Emily has her own address and acts when you ask her to.
Emily vs Superhuman Mail
Superhuman Mail is a fast email app that replaces your Gmail or Outlook inbox. Emily isn't an email app at all: she's an assistant you email, who does the work for you.
Emily vs Copilot in Outlook
Copilot is Microsoft's AI, built into Outlook and the rest of Microsoft 365. Emily is a separate assistant you email. Many Outlook users could have both.
Guides
AI email assistants for Outlook
If you live in Outlook, there are three different kinds of AI help: the one built in, add-ons that work inside your inbox, and assistants you delegate to. Here's how they differ, honestly - including where Emily isn't the right fit.
AI email assistants for Gmail
Gmail users have more AI options than anyone: Google's own Gemini, inbox add-ons, AI-first email apps, and assistants you delegate to. Here's what each is for.
AI assistant vs a virtual assistant
A good human virtual assistant and an AI assistant are both ways to get admin off your plate. They cost very different amounts and they're good at different things. Here's how to decide.
Who Emily is built for
Emily suits people whose day runs on other people's replies.