Emily for small businesses
Quotes that take a week, deliveries that turn up short, invoices that don't match. Emily handles the supplier emails for you - asking, chasing and reminding until you get an answer - so the admin doesn't eat your evenings.
A day with Emily
Brief Emily in a sentence, from the van or behind the counter. She writes to your suppliers as your assistant, keeps nudging until they reply and copies you in.
Illustrative examples of how a small business might use Emily - not real customers or suppliers.
You to you@emily-wrf.com
Ply quote
"Ask sales@example-timber.co.uk for a price on 40 sheets of 18mm ply delivered to LS9 by Friday. Chase them on Wednesday if they haven't replied."
I've asked them for a delivered price by Friday. If there's no answer by Wednesday I'll chase, and I'll pass their reply straight to you.
You to you@emily-wrf.com
Fwd: three quotes
"Here are the three quotes I've had back. Which is cheapest once delivery is included?"
Including delivery, the second quote is cheapest by £38, though its lead time is three days longer. I've summarised all three side by side below.
You to you@emily-wrf.com
Short delivery
"Email orders@example-foods.co.uk about Tuesday's delivery - six cases missing. Ask for a credit note and chase daily until they confirm."
Sent, with the details you gave me. I'll chase daily and let you know the moment they confirm the credit note.
You to you@emily-wrf.com
Reorder
"Remind me every other Monday at 9am to reorder coffee beans."
Set - a reminder every other Monday at 9am. Tell me if you'd like it weekly instead.
You to you@emily-wrf.com
New packaging supplier
"Find three UK suppliers of food-safe kraft boxes with a minimum order under 500."
Here are three UK suppliers that list a minimum order under 500, with prices where they publish them and contact details. Want me to ask any of them for a quote?
Tell Emily what you need and who to ask. She writes the request, chases the slow ones and passes every reply back to you.
Late deliveries, missing credit notes, invoice queries. Emily follows up on your schedule until you get an answer.
Forward the quotes you've had back and ask which is best. Emily reads PDFs and attachments and sets them side by side.
Reminders to the minute, one-off or repeating, so the reorder happens before you run out.
Emily searches the web for suppliers and local services, sends you a shortlist and contacts the ones you pick.
A one-line email is enough. On a UK mobile you can text her too.
Owner-operators lose a surprising amount of time to admin. In the HeyBRB Admin Drain Report (March 2026, 167 UK owner-operators), respondents lost about eight hours a week to repetitive admin, and 77% did it in the evenings. A lot of that is supplier email: asking for prices, confirming orders, chasing what's late. Emily takes those emails on for you, for a few pounds a month instead of a part-time hire.
Short or damaged deliveries are best raised in writing quickly, with the order details, and then chased until you have a credit note in hand. The chasing is where it slips. Give Emily the details once and tell her how often to follow up. She sends the request as your assistant, nudges politely on that schedule and tells you when the supplier confirms.
Quotes rarely arrive in the same format: one includes delivery, one doesn't, one has a longer lead time. Forward them to Emily and ask the question you care about - cheapest delivered, fastest, best for a repeat order - and she reads them and sets them out side by side. She works only from what the quotes say, so she won't invent a price.
Emily is an assistant you delegate to by email. To keep this page honest, here's what she doesn't do:
Pricing
Start free. Pay for what you use, so quiet weeks cost little.
Includes 50 actions, then 10p per action.
Yes. Tell her who to email and what to ask. She writes as your assistant, copies you in, and passes the replies back to you.
Yes. Tell her how often to follow up. She nudges politely on that schedule and stops the moment the supplier replies.
No. She works by email alongside them. She can read invoices and quotes you forward her, but she doesn't connect to accounting or stock software.
Yes. She searches the web, sends you a shortlist with contact details and, when they list an email address, contacts the ones you choose.
No. Emily has her own address. You email her from whatever account you use now - Gmail, Outlook, your own domain - and she works from that.
£5 a month includes 50 actions, then 10p per action. There's a 14-day free trial with no card required.
Emily adapts to how you work. Explore another way to use her: