Emily for estate & letting agents
Solicitors who go quiet, referees who never reply, contractors waiting on a quote. Emily does the chasing and the diary juggling by email - politely, on the cadence you set - so your negotiators can stay on the phone and on the road.
A day with Emily
Brief Emily in a sentence from your phone. She writes to the solicitor, the referee or the contractor, keeps nudging until they reply, and copies you in on every step.
Illustrative examples of how an agent might use Emily - not real customers or properties.
You to you@emily-wrf.com
14 Elm Road - searches
"Chase the buyer's solicitor, j.cole@example-law.co.uk, on 14 Elm Road - searches were due Friday. Keep chasing every two days until they reply."
I've emailed the buyer's solicitor asking for an update on the searches. If there's no reply I'll follow up every two days, copy you in, and stop as soon as they respond.
You to you@emily-wrf.com
Valuation - Mr Hughes
"Book a valuation with d.hughes@example.com for Thursday or Friday afternoon at the property."
I've offered Mr Hughes Thursday and Friday afternoon slots. Once he picks one, I'll put it in your diary and send him a confirmation.
You to you@emily-wrf.com
Referencing - Flat 2
"Email the previous landlord and the employer for Sam Green's reference (details attached). Chase both daily until they reply."
Both requests are out, written as your assistant. I'll chase daily and tell you as each reply comes in.
You to you@emily-wrf.com
Boiler at 22 Queen Street
"Find two well-rated Gas Safe engineers near LS6 who list an email address, and send me the shortlist."
Here's a shortlist of engineers near LS6 with ratings and contact details. Reply with the ones you'd like me to contact and what to say, and I'll email them on your behalf.
A tenant to you@emily-wrf.com
Referencing documents - Flat 2
"Hi, please find attached my last three payslips and my previous landlord's details for the referencing."
Forwarded to your referencing team with the payslips attached, and you're copied in - you set this up once with a rule. If an email doesn't clearly fit, I ask you first and remember your answer.
You to you@emily-wrf.com
Weekly vendor update
"Draft a friendly weekly update for the Patels on 14 Elm Road: viewings done, searches being chased. Send it to me first."
Drafted and sent to you to check. Nothing goes to the Patels until you approve it - and I haven't added any property details you didn't give me.
Solicitors, brokers, referees, contractors. Tell Emily how often to nudge and she keeps at it until they reply, then stops.
Emily offers your free slots, agrees a time and puts it in your diary, with reschedules handled in the same thread.
Vendor, buyer and landlord updates drafted for you to check, or sent as your assistant when you're happy.
Give tenants and buyers your Emily address. A rule forwards referencing documents, offers or ID to the right team, and Emily checks with you when she isn't sure.
Emily searches for well-rated local contractors, sends you a shortlist and contacts the ones you choose.
Connect Outlook, Google or iCloud. Emily books into it, blocks time and respects your hours.
A one-line email is enough. On a UK mobile you can text her too.
Beyond the chasing, this is what Emily is built around - for sales and lettings alike.
Write the way you would to a PA: "Find an hour with Sam next week and chase the contract if he goes quiet." She asks when something isn't clear and will think a problem through with you, so she's a sounding board as well as a doer.
She does the back-and-forth with the other people, checks your calendars and just asks you to pick a time. Then she sends the invite and chases anyone who goes quiet.
Connect Google, Microsoft and Apple calendars, including more than one account of each. She checks them all before she offers a time and can keep one in sync with another.
Forward or CC her your own mail, or give your Emily address to clients, candidates and suppliers. She deals with what they send and can pass each kind of email to the right person on your team.
Rules for how she handles certain emails, notes she remembers about you and your contacts, and automations such as weekly updates, reminders and follow-ups.
She works from your files, notes and contacts, and uses live web search for anything beyond them, such as finding a local tradesperson or checking a fact.
She acts on what you ask and the rules you've set, can send you a draft first, and checks with you when she isn't sure. A message that fails sender checks is held, never acted on.
She never reads your mailbox. She sees only the emails that reach her and the calendars you connect, and your data is stored in the UK.
Email her from any provider, text her from a UK mobile, or connect her to Claude or ChatGPT and delegate from there.
Alto, Reapit and Street run your listings, applicants and progression, and some already have their own automated chasers. Emily doesn't replace them. She covers the one-off chasing and correspondence that falls outside them: a solicitor further up the chain, a referee who hasn't replied, a contractor you need a quote from, a valuation to book. You delegate by email in a sentence and she keeps the thread moving.
Sales fall through when a chain stalls and nobody notices. Around a quarter of agreed sales currently fall through (25.1% in week 36 of 2026, according to Propertywire). Consistent, polite chasing won't fix every chain, but it stops the quiet ones slipping. Tell Emily who to chase and how often, and she does it - copying you in and stopping the moment they reply.
Lettings runs on referencing, maintenance and landlord approvals - all of which wait on someone else's reply. Emily chases previous landlords and employers for references, finds local contractors and emails the ones you pick, and drafts landlord updates for you to check. Replies come back to your Emily address and are passed to you.
Emily is an assistant you delegate to by email. To keep this page honest, here's what she doesn't do:
Pricing
Start free. Pay for what you use, so quiet weeks cost little.
Includes 50 actions, then 10p per action.
No. Emily works by email alongside your CRM. She handles the one-off chasing, booking and correspondence that happens outside it.
Yes. Tell her who to chase, about what and how often. She follows up politely on that cadence, copies you in and stops the moment they reply.
Yes. She drafts updates in your voice, and you can ask her to send them to you first. She won't add property details you haven't given her.
Yes. Emily writes as your assistant and says so. She doesn't pretend to be you.
Your account and content are stored in the UK (London), Emily doesn't read your mailbox, and we don't use your content to train AI models. The privacy policy lists every provider involved, including where AI processing happens.
£5 a month includes 50 actions, then 10p per action. There's a 14-day free trial with no card required. For a whole branch, talk to us about business pricing.
Emily adapts to how you work. Explore another way to use her:
Start free today. No credit card required.
Start your 14-day free trial