Last updated: June 2026
White Rabbit Foundry Limited ("WRF", "we", "us") operates the Emily virtual assistant service. We are registered in England and Wales. For privacy enquiries: hello@whiterabbitfoundry.com.
We collect: account information (name, email, organisation), email content you send to Emily for processing, usage data (actions taken, timestamps), and billing information (processed via Stripe — we do not store card details).
We use your data to: provide the Service (process emails, schedule meetings, set reminders), improve the Service, send service-related communications, and comply with legal obligations. We do not sell your data to third parties.
Email content you forward to Emily is processed by AI language models (Google Gemini) to generate responses and take actions. By using the Service, you consent to this processing. We do not use your content to train AI models without your explicit consent.
Your data is stored in Google Cloud Platform infrastructure located in the United Kingdom (europe-west2, London). We take reasonable technical and organisational measures to protect your data.
We use: Google Cloud (infrastructure and AI), Firebase (authentication and database), Stripe (payments), and Microsoft 365 (email delivery). Each provider has their own privacy policy governing their processing of your data.
You have the right to: access your personal data, correct inaccurate data, request deletion of your data, object to processing, and data portability. To exercise these rights, contact us at hello@whiterabbitfoundry.com.
We retain your data while your account is active and for a reasonable period after closure for legal and operational purposes. Email processing logs are retained for 90 days.
We use only essential cookies required for authentication and session management. We do not use tracking or advertising cookies.
We may update this policy and will notify you of material changes by email or via the Service.