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Emily is an AI email assistant that lives in your inbox. Instead of learning another app, you email her (or forward a message with an instruction) and she handles it: replying on your behalf, scheduling meetings, chasing follow-ups, setting reminders, sending daily briefings, drafting proposals and researching the web. She works over plain email, so there is nothing to install.

Start your free trial, then send an email to your Emily address (shown on your dashboard), or use the Chat with Emily page. Try "What can you do?" or "Remind me tomorrow at 9am to call the accountant". The dashboard Overview also has a short getting-started checklist and a one-tap Email Emily button. There is no setup to complete and no app to download.

Treat Emily like a capable assistant you brief by email. Forward an email with "decline this politely", ask "find 30 minutes with john@acme.com next week", say "remind me on Friday to send the invoice", or ask "what's the weather this weekend?". You can also chat with her in the dashboard. The clearer your instruction, the better the result.

No. Emily works through email, so there is nothing to download and no learning curve. You email her, or forward a message with an instruction, and she handles it. A web dashboard is also included for managing rules, automations, files and settings whenever you prefer.

Emily can reply to emails and politely decline, act on forwarded emails, send and forward new emails, summarise content and research the web, schedule one-off and group meetings with calendar invites, suggest meeting venues, chase follow-ups, send recurring briefings and scheduled messages, set reminders, block your calendar, draft proposals, and remember your files, contacts, notes and rules. Connect your Microsoft, Google or Apple calendar and she also reads your real availability, books meetings with your own Teams or Meet link, briefs you on your week, and sets up recurring meetings. You can drive all of it by email or from the dashboard.

Yes. Forward an email with an instruction ("reply saying I'm interested, keep it short") and Emily drafts and sends a professional reply in your voice. She writes as your assistant to third parties, checks her own work before sending, and never invents facts or shares details lifted from signatures.

Yes. Forward an email with "decline this politely, keep the door open", or set a rule like "decline all recruitment emails". Emily will also decline an obvious unsolicited cold sales pitch by default, while still replying normally to genuine enquiries (and any rule you have set always wins).

Yes. Say "send this to tom@example.com" or "forward this to Jane at Acme and let her know I'm interested". Emily takes the recipient from your instruction (not the quoted thread), can resolve a name against your saved contacts, copies you in, and carries attachments across when you ask. If she can't find a recipient she asks, then completes the send once you reply.

Yes. Forward anything with "give me a short summary" or "what does this say?" and Emily replies with the key points. She can also turn a forwarded email into one-sentence bullets and send that summary on to someone else.

Yes. Ask anything, for example "tell me about Barclays", "cheapest flights to Vilnius in August", or "what's the weather this weekend?". Emily searches the web where needed and replies with a concise answer. Questions about your own account or usage are answered from your data only.

Yes. Emily reads PDFs, images, plain text and Word, Excel and PowerPoint files (up to about 10 MB), and can summarise or act on them. If a format can't be read (for example a very old .doc), she tells you clearly and suggests sending a PDF or pasting the text.

Emily writes in British English by default, and will match the language or variant of the person she is replying to when that differs. Her house style is consistent across every email, with a tidy sign-off and your first name in the greeting.

Every account gets its own unique address on emily-wrf.com, shown on your dashboard Overview. Email it (or give it to others) and Emily handles the mail for you, signing as "Emily, Assistant to <your name>". By default it's a short random address; you can change it to a memorable custom one. You can also use the shared hello@emily-wrf.com if you prefer.

Every account gets its own free random address automatically. To choose a memorable one, go to Account Settings, type the name you'd like (minimum 4 characters) and check availability, then add it. You can also just ask Emily by email ("can I have yourname@emily-wrf.com?") and she'll check it and confirm the cost before setting it up. A custom address is GBP 5 per month. Organisation members get their addresses through their organisation at no extra personal cost.

Yes. In Account Settings, choose "Switch to a free address". Your custom address is released, the GBP 5 per month charge is removed, and you go back to a free address. If a custom address's payment ever lapses, Emily pauses it (keeping it reserved for you) and you can re-subscribe to switch it back on.

Because the address is unique to you, Emily knows it's yours. She forwards the message to you and asks what you'd like to do; your reply tells her how to respond to that person. People who simply email your address are never sent a generic sign-up prompt.

Ask her, for example "find 30 minutes with john@acme.com for a coffee next Tuesday". Emily emails the other person to check availability, relays the options to you in one tidy thread, and once you confirm she sends a calendar invite (with a video link or venue) to everyone.

Yes. Say "create a meeting Monday at 3pm and invite jane@x.com and tom@y.com, make it virtual" and Emily sends the invite immediately, with no availability round-trip. If the time is unclear she asks rather than guessing.

Yes, up to ten participants. Emily sends one group request asking everyone to reply, coordinates the responses, and sends the invite to all once a time is agreed. If you go beyond ten, she tells you exactly who wasn't contacted.

Yes. For in-person meetings Emily suggests a few well-known cafes or venues near the area you mention, each with a short note on why it suits. When you confirm a slot, the venue or video link follows through to the calendar invite automatically.

Yes. You or the other person can reply in the thread to move or cancel a meeting, and Emily relays calendar responses (accepted, declined, tentative) back to you, offering to rearrange on a decline. Idle scheduling tasks get a gentle nudge so nothing stalls silently.

Say "remind me in 2 hours", "remind me Monday at 9am to call the accountant", or "don't let me forget to send the invoice on Friday". Emily emails you the reminder at exactly the right time, to the minute, and can add a calendar entry if you ask.

Yes. Say "block out Friday 2 to 4pm", "mark me OOO next week", or "I'm on annual leave". If your calendar is connected, Emily adds the busy block straight onto it; otherwise she sends you a calendar file to add in one tap, in your timezone.

Yes. Set it with "set my timezone to New York" or "I'm based in Vilnius", and all time-based features use it. If an email mentions you're somewhere new ("I'm in Copenhagen this week"), Emily offers to switch your timezone and only changes it once you confirm.

Yes. You can connect a Microsoft (Outlook/Microsoft 365), Google, or Apple iCloud calendar so Emily reads your real free/busy and books straight into your calendar. Connecting is optional - Emily still works from the availability you tell her if you'd rather not connect. Go to Settings, Calendars & scheduling, or just email Emily "connect my calendar" and she'll send you the link.

For Microsoft and Google you sign in with the provider in your browser and approve the permissions - Emily never sees your password. For Apple iCloud you create an app-specific password at appleid.apple.com and paste it in with your iCloud address. You can connect more than one calendar (for example a work Outlook and a personal Google).

Only your calendar: your free/busy times and event details, and the ability to create, move and cancel events and add a meeting link. She reads across all the calendars you connect so she never books over something. Emily does not access your email, mailbox, contacts or files through a calendar connection.

Your own, when you're connected: Microsoft Teams for a Microsoft calendar, Google Meet for a Google calendar, or Zoom if you connect a Zoom account. You can set a default ("use Google Meet for my meetings", "use Zoom for my meetings") or choose per meeting. If you haven't connected anything, Emily can still host the meeting on her own link.

Yes. Connect Zoom in Settings, Calendars & scheduling, and Emily will create a Zoom meeting on your own account and add the join link to the invitations she sends. Unlike Teams or Meet, Zoom isn't tied to one calendar - your Zoom link can go on a meeting booked into any connected calendar. Emily only creates the meetings you ask her to arrange; she never reads or changes your existing Zoom meetings.

Yes. If you connect more than one, you pick a primary calendar in Settings, or tell Emily "put new meetings in my work Outlook" / "book into my Family calendar". Read-only calendars you subscribe to (like a shared timetable) are still checked for free/busy, but Emily won't book into them.

Yes. Just say it in the request - "set up a Zoom meeting with john@acme.com" or "a Teams call tomorrow at 3pm" - and Emily uses that provider for that meeting, overriding your default. If you name a provider you haven't connected, she'll pause and ask you to connect it or pick another rather than quietly switching.

Yes. Ask "generate a Zoom link for a call" (or Teams) and Emily mints a link and emails it to you - reusable, join any time, with nothing added to your calendar. Name a time ("a Zoom link for 4pm tomorrow") and she'll create it for then instead. She'll also offer to forward it: just reply with an email address and she'll send it on. If you haven't connected Zoom or Teams, she'll use her own hosted link.

Yes. Set them on the web or by email - "I work 9 to 5", "no meetings before 10", "prefer before 11am and after 3pm", "keep lunch free" - and Emily proposes times that fit, on top of your real free/busy. If a week is fully booked she'll still offer your next best options rather than nothing, and an exact time you name always takes priority.

Yes, on the web or by email: "I work 9 to 5, Monday to Friday", "no meetings before 10", "leave 15 minutes between meetings", or "keep Fridays clear". Emily applies these on top of your real free/busy when proposing times, and reserves travel time around in-person meetings if you set it.

Yes. Ask "what's my week looking like?" (or "the rest of my week") for a quick briefing of your meetings, free time and any clashes, and "send me my week ahead every Monday" for a recurring version. Emily can also set up repeating meetings - "a weekly team standup every Tuesday at 9am" - directly on your calendar.

Your access is stored as an encrypted token (using Google Cloud KMS, in the UK) and is never shared or shown in your browser. Emily requests only the minimum permissions - calendar free/busy and events, and for Zoom only the ability to create a meeting and read your account email - and never your email inbox. You can disconnect any time in Settings, which revokes Emily's access and deletes the stored token; you can also revoke it directly in your Microsoft, Google, Apple or Zoom account. See our Privacy Policy for the full detail.

Two ways. By email, just ask: "send me a daily weather briefing at 8am" or "every Monday at 9am email the team for a status update". Or open the Automations page in your dashboard, click New automation, pick a recurring update or scheduled message, choose a schedule, and save. There are starter templates to prefill the form too, and you can edit, pause, cancel or send-now at any time.

Yes. Say "follow up in 3 days if they haven't replied" or "chase every Wednesday until someone responds". Emily watches the thread and sends polite nudges automatically, copying you in, and stops the moment a reply comes through. You can view, edit or cancel any follow-up on the Automations page.

Yes. Ask for "a daily weather update at 8am" or "a weekly news round-up every Monday". Emily researches it fresh each time and emails it to you on schedule, in your timezone, and you can set a bounded run such as "for the next two weeks". They all appear on the Automations page.

Yes. Say "every Monday at 8am, message jane@acme.com to confirm this week's content plan". Emily composes and sends a fresh message to that person each time and copies you in. It's listed on the Automations page like any other automation.

By email, say "what automations do I have?", "change the weather update to 9am", "stop the daily news", or "send the weather update now". On the Automations dashboard you can edit the schedule and content, pause, cancel, or use Send now to fire the next send immediately while the normal schedule carries on.

Tell Emily to remember things: "remember I prefer morning meetings", "note that I'm based in London", "always sign off with my first name". She stores these notes and uses them in everything she writes. You can set her tone in your rules, save key contacts, store files like your CV, and choose your timezone, all by email or on the dashboard, so Emily becomes a genuinely personalised assistant over time.

Yes. The web dashboard includes starter templates to help you personalise quickly. On the Rules page you can add ready-made rules (for example acknowledge invoices, decline recruiters, suggest times for meeting requests, a warm welcome for a key client, decline cold pitches) - they're added switched off so you can review and tweak before going live. On the Automations page, templates such as a daily weather briefing, daily news headlines, a Monday planning prompt or a weekly check-in message prefill the form so you only adjust the details.

Rules tell Emily how to handle certain emails automatically. Each rule has a trigger (the email is from a sender, the sender's domain, or the subject or body contains a word or phrase, and any value can be a comma-separated list), an action (reply, politely decline, suggest meeting times, or create a proposal), and an optional Context note that steers the wording. Set them by email ("decline all recruitment emails") or on the Rules page, where you can create, edit, switch off or delete them.

Yes. Add a tone to a rule (for example "warm and concise") or a Context note such as "always offer a 15-minute intro call", and Emily applies it to matching replies. When she writes to third parties she speaks as your assistant; when she replies to you she addresses you directly by your first name.

Yes. Save people with "add Jane Smith, jane@acme.com, to my contacts", update or delete them, or ask "who do you have on file?". Emily uses your saved contacts when writing on your behalf, so "email Jane about Friday" reaches the right person. Contacts are editable on the dashboard and can be bulk-imported from a file.

Yes. Email Emily an attachment with "save this as my CV" and she keeps it on hand. Later, "send my CV to jane@example.com" attaches the right file automatically. You can list, rename or delete stored files by email or on the Files and memory page.

Emily keeps standing notes you give her and uses them to personalise responses. Ask "what have you remembered?" to see them, "change the note about my location to ..." to edit one, or "forget that ..." to remove one. They're also fully editable on the Files and memory page.

Yes. Forward a client enquiry with "draft a proposal for this", or say "put together a proposal for jane@client.com about ...". Emily writes a structured business proposal in your voice and emails it to you first. Nothing reaches the client until you approve it; you can request changes over several rounds or cancel, and she never invents prices.

Proposals never go to a client until you approve them. For everyday replies Emily sends on your behalf as instructed, but she reviews her own drafts first for voice, accuracy and formatting, and asks you when something essential is missing rather than guessing.

The dashboard mirrors what you can do by email: Chat with Emily, manage Rules, manage Automations, manage Files and memory (files, contacts and notes), review Activity, see Usage and billing, and change Account settings. The Overview gives you your Emily address with a one-tap email button and quick tiles to every section.

Yes. The Chat with Emily page runs the same engine as email, so it takes real actions: scheduling, reminders, rules, automations, research and more. Chat remembers the recent conversation, so follow-ups like "shorten that" or "send it to Tom instead" make sense, and if Emily needs one more detail she asks and picks up where you left off when you reply.

The Activity page lists every action with its status, whether it was free or used your allowance, and you can expand any item to see the request and what Emily did. You can filter by type and by free versus chargeable.

Yes. Rules, automations, files, contacts, memory, account and billing can all be managed by email and on the dashboard, and the two stay in sync. Use whichever suits the moment.

Security is built in. Your data is stored in Google Cloud in the UK (London region), sensitive records are server-write-only, and all content from outside senders is guarded against prompt-injection. Connection tokens are encrypted, secrets are held in a dedicated secret manager, and Emily never shares contact details lifted from email signatures.

In Google Cloud's London (europe-west2) region. The database location is fixed to the UK, so your data stays in-region.

Your data is scoped to your account. Sensitive collections are server-write-only and are not exposed to other users. Emily only acts on email that reaches her address, and only for the account that the sender is registered to.

Emily is built with GDPR in mind. Data carries a sliding retention window of about six years that refreshes whenever data is used, so only genuinely dormant data is purged. Short-lived operational records clear within days. If you delete your account, data is retained for 12 months for accounting and then permanently erased; you can reactivate within that window.

Yes. Ask Emily to delete your account (this needs explicit confirmation to avoid accidents). After a grace period your data is scheduled for permanent erasure, and you can reactivate before then if you change your mind.

Emily is usage-based: a small base fee per seat each month that includes a generous allowance of actions, then a low per-action price only if you go beyond it. You pay for what you actually use, and there is a 14-day free trial with no credit card required to start.

Yes, there is a 14-day free trial and no card is needed to begin, so you can use Emily as a free AI assistant while you try her. After the trial, the usage-based plan applies.

An action (credit) is one billable thing Emily does, such as sending a reply, scheduling a meeting or sending a briefing. Many management tasks are free, including managing rules, automations, contacts, memory, files, and account and billing. Your plan includes an allowance of actions each month; only usage beyond it is charged.

Yes. Opt in to budget alerts and Emily emails you as your spend beyond the allowance crosses levels you choose. Alerts are heads-ups only; Emily keeps working. Set them by email ("alert me when I've spent £10 this month") or on the billing page.

Every account gets a free random address on emily-wrf.com automatically. A memorable custom one (like yourname@emily-wrf.com) is GBP 5 per month, added to your subscription and itemised on your billing, and you can switch back to the free address any time, which removes the charge. Organisation members get their addresses through their organisation rather than paying personally.

Ask Emily for your billing portal, latest invoice or current usage, or use the Usage and billing page in your dashboard. The portal lets you manage your payment method and see invoices.

Yes. Alongside the Personal plan there is an Enterprise option with volume pricing, a custom action allowance, dedicated onboarding, priority support, invoice billing and team management. Get in touch and we'll tailor it.

Emily routes inbound mail by your sender address, so add any address you email her from. Say "I also use me@gmail.com" or add it on the Account settings page. This keeps her working whichever of your addresses you write from.

Yes. A pure acknowledgement or closer such as "thanks" or "noted", with nothing to action, gets no reply, and a courtesy thank-you on an already-concluded thread is left alone. If a message opens politely but then asks for something, Emily still helps.

Yes. If you bundle a few asks into one email ("remind me X, decline Y, and what's the weather in Z?"), Emily splits them and handles each on its own rather than only the first.

Yes. Every email Emily composes passes a quick review for the right voice, that it answers the request, no invented facts or details lifted from signatures, and clean formatting, and it is rewritten once if anything is off.

Transient failures retry automatically. If a request still can't be completed, Emily emails you to say so (naming the original subject) rather than failing silently, and chat failures surface in the chat. If billing is past due she holds a billable request and emails a payment link, then runs it automatically once billing is sorted.

Emily only sees email that reaches her address, and inbound mail is matched by your sender address, so register any extra addresses you use. Meeting availability is checked against business hours and your own calendar rather than a full cross-party intersection. Files are capped at about 10 MB for reading and around 3 MB for storing or sending.

Start here in the help centre. If you still need a hand, use the contact options to reach the White Rabbit Foundry team, or just email Emily and ask; she can flag an issue for the team on your behalf.

Yes. Emily has an organisation (Enterprise) offering: each team member keeps their own Emily assistant, address and activity, grouped under a shared admin, billing and policy layer. Admins manage members, set organisation-wide rules and memory, choose whether Emily can email outside the team, and see usage across the organisation. Register from the Enterprise option on the pricing section, or talk to us first.

Organisation billing is agreed with us rather than the standard per-seat consumer plan: typically a negotiated per-credit rate, an optional monthly platform fee, and invoicing (issued to the organisation). Invoices are raised automatically on the first of each month for the previous period, and are either charged to the organisation's saved payment method or sent for payment within 30 days. Credit allocations and budget alerts are informational heads-ups for admins; Emily never stops working when a credit limit is reached.

Yes. When an organisation is set up, we provide a written service agreement that the organisation admin reviews and accepts on the organisation's behalf from the Organisation page. It sets out the commercial terms, data-processing responsibilities and acceptable use. A copy is kept on file by both sides. It sits alongside our standard Terms and takes precedence for that organisation where the two differ.

Budget alerts and credit caps never stop Emily. However, if an organisation's invoices remain genuinely unpaid, we may suspend the organisation's use of the Service: members' assistants pause until things are settled, while admins keep sign-in access to update the payment method and clear the balance. Everything resumes automatically once the account is back in good standing.

If you register an organisation while signed in, your personal account is converted into an organisation account: your personal subscription is cancelled and replaced by organisation billing, any usage this period carries over to the organisation, and you become the admin. It's intended to be permanent, so if you're unsure whether it's right for you, talk to the Emily team first and we'll help you decide.

Two ways: an admin invites them by email, or - if the organisation has verified its email domain - anyone who signs up with that domain joins automatically as a member. New members get a short welcome and their own Emily address.

Admins manage members (invite, promote, remove), set members' display names and Emily addresses, create organisation-wide rules and memory that apply to everyone, restrict which actions Emily may take, require internal-only communication, set the organisation's Emily address (and optionally a reserved address suffix like name.acme@emily-wrf.com), and view organisation-wide and per-member usage and invoices - all from the Organisation page.

From the Organisation page you can invite people one at a time, or upload a CSV to add many at once. As you add someone you set their name, their Emily address and their role (member or admin). Each person sets their own password from their invite, so accounts are never created silently. Bulk uploads respect any member limit and you get a summary of who was added and who is pending.

Verify your company email domain, a one-off DNS TXT record guided under Organisation then Settings. Once it is verified, anyone who signs up with an address on that domain joins your organisation automatically as a member, on your policies, with no invite needed. Until you verify a domain, you add members by invite or CSV.

Yes. Admins create organisation-wide rules and memory that apply to every member's assistant, so the whole team behaves consistently and on-brand (for example, always decline recruitment approaches, or remember the company's standard SLA). Members see these as read-only alongside their own personal rules and notes.

Yes. Set organisation budget alerts to be emailed when spend crosses levels you choose, and set per-member credit guidance for individuals. These are alerts only, so Emily never stops mid-task when a limit is reached; they are there to keep you informed and in control. Usage across the organisation and per member is always visible on the Organisation page.

Yes. You can promote any member to admin from the Organisation page, so there is always cover if the original admin is away or leaves. Admins share the same controls over members, policies, billing and settings.

The Organisation page shows usage across the whole organisation and per member, including actions and credits used, plus budget alerts, per-member credit guidance and your invoices, all in one place.

Members use Emily exactly as an individual would - email, chat, rules, automations, files and notes. Billing and account identity are managed by the organisation, so members don't see personal billing or account-settings pages, and organisation-wide rules and memory are shown to them read-only. If a member asks Emily about billing, she explains it's managed by the organisation and points them to their admins.

Yes. An admin can set the organisation's communication policy to internal-only, so Emily will only email addresses within the organisation's verified domains and team, and will check with the owner instead of emailing outsiders.

Yes, if the admin allows it. Each member can have a personal address and the organisation also has a shared one. An organisation can also adopt a reserved suffix so members get name.company@emily-wrf.com, unique to that organisation. Alternatively, personal addresses can be switched off so everyone uses the single organisation address.