Emily for personal life
Life is busy. Emily is the assistant who quietly handles the admin behind it - planning your trips, dealing with the back-and-forth, remembering what matters and keeping your projects moving. You just send an email.
A day with Emily
Emily works entirely by email, so there is nothing to install and no new app to learn. Forward something, or just write to her like you would a capable assistant. Here is a typical week.
You to you@emily-wrf.com
Long weekend in Lisbon
"Find me a few flight options to Lisbon for the early May bank holiday, ideally under £150 return, plus two or three well-reviewed hotels near the Alfama."
Here are three return flights under your budget (TAP and easyJet, times below), and three highly-rated hotels a short walk from Alfama, each linked to a map. Want me to hold any of them or check car hire?
You to you@emily-wrf.com
Fwd: Bathroom quote
"Reply to the plumber, ask if he can come Thursday morning instead of Wednesday, and get a rough idea of cost before he visits."
Done - I've replied to Mark asking to move to Thursday morning and for a ballpark quote ahead of the visit. I'll let you know as soon as he confirms.
You to you@emily-wrf.com
Don't let me forget
"Remind me on Sunday evening to renew the car insurance, and again on the morning it's actually due."
Two reminders set: Sunday at 6pm and again on the due date at 8am, both about renewing your car insurance. I'll email you at exactly those times.
You to you@emily-wrf.com
Sunday kitchen project
"Every Friday at 5pm, send me a short shortlist of three recipes for the weekend using whatever's in season."
Set up - every Friday at 5pm I'll send three seasonal recipes to pick from. You can change the day, pause it or stop it any time, just tell me.
You to you@emily-wrf.com
Fwd: School fair - can you help?
"Politely say I can't take the stall this year but I'm happy to donate, and keep the door open for next time."
Sent - a warm decline on your behalf, offering a donation and saying you'd love to help again next year. I kept it brief and friendly.
Flights, hotels, places to eat, opening hours and directions. Emily researches the web and comes back with real options and map links.
Forward any email with a quick instruction. Emily replies in your voice as your assistant, chases when needed, and keeps you copied in.
Renewals, birthdays, deadlines, appointments. Set reminders in plain English and Emily nudges you at exactly the right moment.
Researching a move, a purchase or a plan? Brief Emily once and she keeps the threads, remembers your preferences and moves things forward.
"I prefer morning meetings", "we're vegetarian", "I'm based in Leeds". Tell Emily once and she uses it in everything she does.
Store your CV, a passport scan or a template. Later, "send my CV to that recruiter" and Emily attaches the right file automatically.
An AI personal assistant is software that takes everyday admin off your hands the way a human assistant would, but on demand and at a fraction of the cost. Emily is an AI personal assistant that works entirely by email: you write to her, or forward a message with an instruction, and she replies on your behalf, schedules things, sets reminders, researches options and keeps your projects moving. There is no app to learn and no new habit to build, because it all happens in the inbox you already use every day.
Trip planning is one of the most loved things Emily does. Tell her where you want to go and your budget, and she searches the web for flight and hotel options, suggests places to eat near where you are staying, checks opening hours and sends directions with map links. She can email a venue or a tradesperson to ask questions on your behalf, chase a reply if you need one, and keep everything in one tidy thread. You always make the final choices; Emily just removes the dozen browser tabs and the back-and-forth.
Because Emily lives in email, she fits around you rather than the other way round. Brief her in ten seconds between meetings, forward the messy bits of your week, and tell her the things worth remembering: that you prefer morning meetings, that you are based in Leeds, that the family is vegetarian. She uses that context in everything she writes, so the more you work with her, the more she feels like a genuinely personal assistant who knows how you like things done.
"It is like having the most organised friend on call. I forward the messy bits of my week and they just get handled."
How people describe working with Emily
Pricing
Start free. Pay only for what you actually use.
Includes 50 actions, then 10p per action.
Yes. You email Emily, or forward a message with an instruction, and she handles it. There is nothing to install and no app to learn. A web dashboard is included too, for whenever you prefer to manage things there.
She can do the legwork: finding flight and hotel options within your budget, suggesting places to eat near where you are staying, checking opening hours and sending directions. You stay in control and make the final choices.
Yes. Forward an email with a short instruction and Emily writes and sends a professional reply as your assistant. She never makes commitments you have not asked for, and copies you in so you always know what was said.
Your data is stored in the UK (Google Cloud, London region), sensitive records are protected, and Emily never shares contact details lifted from email signatures. Mail from outside senders is guarded against prompt-injection. See our Privacy Policy for the full picture.
A small base fee of £5 per month includes 50 actions, then a low per-action price only if you go beyond it. There is a 14-day free trial and no card is needed to start.
Sign up in under a minute. No card is needed for the 14-day trial, and you get your own emily-wrf.com address straight away.
Write to your Emily address like you would an assistant, or forward a message with a quick instruction at the top.
Emily does the legwork and checks with you on anything important. See everything she has done from your dashboard.
Emily adapts to how you work. Explore another way to use her:
Start free today. No credit card required.
Start your 14-day free trial