Emily for consultants and freelancers
When you're the whole business, every unanswered email is yours to chase: the prospect who went quiet after the proposal, the invoice that's three weeks late, the call that needs a time. Emily takes that back-and-forth by email, so your hours go on work you can bill.
A day with Emily
Brief Emily in a sentence, between client sessions. She writes as your assistant, keeps following up until people reply and copies you in, so a quiet week of admin doesn't cost you a client.
Illustrative examples of how a consultant or freelancer might use Emily - not real clients.
You to you@emily-wrf.com
Discovery call
"Send anna@example.com my booking link for a 30-minute discovery call next week."
Done - Anna has a link to pick any free 30-minute slot next week. It goes straight into your calendar with a video link, and I'll let you know when she books.
You to you@emily-wrf.com
Proposal - Halden
"Follow up with mark@example.com about the proposal I sent on Monday. Nudge on Thursday if he's quiet, then once a week."
Will do. If Mark hasn't replied I'll follow up on Thursday, then weekly, and stop the moment he responds. You're copied on each one.
You to you@emily-wrf.com
Invoice 1042
"Invoice 1042 for £2,400 was due last Friday. Email accounts@example.com a polite reminder and chase every five days until it's paid."
I've sent a friendly reminder with the invoice number and amount, and I'll follow up every five days until they reply. Tell me when it's paid and I'll stop.
You to you@emily-wrf.com
Proposal draft
"Draft a proposal for a six-week brand audit for Halden, £6,000, based on my notes below."
Here's a draft proposal built from your notes - scope, timeline, fee and next steps - ready for you to edit before it goes anywhere.
You to you@emily-wrf.com
Workshop venue
"Find three meeting rooms near Manchester Piccadilly that hold 12 people and can be booked by the day."
Here are three options with capacity, prices and contact details where they list them.
You to you@emily-wrf.com
Monday plan
"Every Monday at 7:30am, send me my week ahead."
Set up - your week's meetings and free time every Monday at 7:30am. Change the time or pause it whenever you like.
Emily emails times that suit you or sends your booking link, then books the call with a Teams, Google Meet or Zoom link.
Tell Emily when and how often to nudge. She follows up politely and stops the moment the prospect replies.
Friendly reminders on a schedule you choose, firmer if you ask, copied to you - so you never have to write the awkward email yourself.
Give Emily your notes and she drafts a proposal or a client reply for you to edit.
Venues, suppliers, background on a prospect - short answers researched on the web.
Connect Outlook, Google or iCloud. Emily books into it, blocks time and respects your working hours.
Email her, text her on a UK mobile, or ask her from ChatGPT or Claude.
Beyond booking and chasing, this is what Emily is built around - however you work.
Write the way you would to a PA: "Find an hour with Sam next week and chase the contract if he goes quiet." She asks when something isn't clear and will think a problem through with you, so she's a sounding board as well as a doer.
She does the back-and-forth with the other people, checks your calendars and just asks you to pick a time. Then she sends the invite and chases anyone who goes quiet.
Connect Google, Microsoft and Apple calendars, including more than one account of each. She checks them all before she offers a time and can keep one in sync with another.
Forward or CC her your own mail, or give your Emily address to clients, candidates and suppliers. She deals with what they send and can pass each kind of email to the right person on your team.
Rules for how she handles certain emails, notes she remembers about you and your contacts, and automations such as weekly updates, reminders and follow-ups.
She works from your files, notes and contacts, and uses live web search for anything beyond them, such as finding a local tradesperson or checking a fact.
She acts on what you ask and the rules you've set, can send you a draft first, and checks with you when she isn't sure. A message that fails sender checks is held, never acted on.
She never reads your mailbox. She sees only the emails that reach her and the calendars you connect, and your data is stored in the UK.
Email her from any provider, text her from a UK mobile, or connect her to Claude or ChatGPT and delegate from there.
A virtual assistant is worth it when there's enough admin to fill their hours. For most consultants and freelancers there isn't - but there's always enough to interrupt the work: a call to arrange, a proposal to follow up, an invoice to chase. Emily handles those one-off tasks by email as they come up, and you pay per action rather than per hour, so a quiet month costs very little.
Most late invoices get paid after a clear, polite reminder that includes the invoice number, amount and due date - and a second one if the first is ignored. The hard part is sending them on time when you'd rather not. Tell Emily which invoice, who to write to and how often, and she sends the reminders and copies you in. UK businesses can also claim statutory interest on late commercial payments under the Late Payment of Commercial Debts (Interest) Act 1998; if you want a firmer note that mentions it, just ask.
A proposal that gets no reply usually hasn't been rejected - it's been buried. A short follow-up a few days later, then a gentle weekly nudge, is often all it takes. Emily lets you set that rhythm once in a sentence and keeps to it, stopping the moment the prospect replies, so good leads don't go cold while you're busy delivering for existing clients.
Emily is an assistant you delegate to by email. To keep this page honest, here's what she doesn't do:
Pricing
Start free. Pay for what you use, so quiet months cost little.
Includes 50 actions, then 10p per action.
Yes. Tell her the invoice number, amount, who to write to and how often to follow up. She sends polite reminders on that schedule, copies you in and stops when they reply. She doesn't connect to invoicing software or take payments.
Yes. Create a booking link and share it, or ask Emily to send it. People pick a slot within the hours you set, and it books into your connected calendar with a video link.
She can draft them from your notes - scope, timeline, fee and next steps - for you to edit before anything is sent.
Yes. Emily writes as your assistant and says so. She doesn't pretend to be you.
No. Emily has her own address. You email her from whatever account you use now - Gmail, Outlook or your own domain.
£5 a month includes 50 actions, then 10p per action. There's a 14-day free trial with no card required.
Emily adapts to how you work. Explore another way to use her:
Start free today. No credit card required.
Start your 14-day free trial